What you'll actually pay, from the published price lists of 13 local salons.
Most dog grooming price guides give you a vague national range and leave you to guess. This one doesn't. We went through the published price lists of Birmingham groomers listed in our directory, 13 salons that put their prices on their own websites, so the figures below are what local salons are actually charging in 2026, not an estimate.
The short version: in Birmingham expect roughly £25 to £55 for a small dog's full groom, £30 to £70 for a medium dog, and £35 to £90+ for a large or giant breed. That's broadly in line with UK national averages (small £25 to £42, medium £43 to £55, large £63 to £90+), with Birmingham sitting slightly below the national midpoint for small and medium dogs.
A full groom typically includes a bath, blow dry, full clip or styling, nail trim, and ear cleaning.
| Dog size | Example breeds | Birmingham range | UK average |
|---|---|---|---|
| Tiny/toy | Chihuahua, Yorkshire Terrier | £25–£35 | £25–£42 |
| Small | Shih Tzu, Bichon Frise, Westie | £25–£55 | £25–£42 |
| Medium | Cocker Spaniel, Cockapoo, French Bulldog | £30–£70 | £43–£55 |
| Large | Labrador, German Shepherd, Border Collie | £35–£80 | £63–£90+ |
| Giant | Newfoundland, St Bernard, Old English Sheepdog | £40–£90+ | £63–£90+ |
Where those numbers come from: Dog Grooming By Julia in Rubery publishes one of the most detailed lists in the city, tiny breeds from £25, medium breeds like Westies and Toy Poodles at £48 to £65, and giants like Newfoundlands from £85. The Pet Palace in Shard End runs £25 to £55 for small breeds up to £40 to £75 for giants. At the premium end, Scooby's Grooming Salon in Sutton Coldfield starts full grooms at £70 to £80, a small-dog specialist with a spa-style service to match.
Some Birmingham salons price by breed rather than size, which is more accurate, a Cockapoo and a Beagle are the same size but nowhere near the same grooming job.
| Breed | Typical Birmingham full groom |
|---|---|
| Chihuahua | £25–£35 |
| Shih Tzu / Bichon Frise | £25–£65 |
| Cockapoo / Cavapoo | £30–£70 |
| Toy Poodle | £48–£65 |
| Cocker Spaniel | £30–£70 |
| German Shepherd / Border Collie | £50–£80 |
| Newfoundland / St Bernard | £70–£90+ |
| Old English Sheepdog (full coat) | £55–£85+ |
Summers & Vine in Sutton Coldfield publishes a full per-breed price list covering everything from a Chinese Crested at £10 to a Samoyed at £55, including doodle crosses at £30 to £45. Clipperz in Northfield, which also runs a City & Guilds grooming academy, prices spaniels, Cockapoos and Toy Poodles from £51.
Why the wide ranges? Coat condition is the biggest factor. A matted coat takes longer and most salons charge for it, de-matting runs £5 to £20+ on top (Groomers Delights in Quinton charges £10, Clipperz from £20). Booking frequency matters too: several salons price on the assumption of a groom every 4 to 6 weeks.
If your dog doesn't need a full clip, a bath, blow dry and tidy-up is the budget route. A wash and go runs from £10 to £25 (Snazzy Pawz in Acocks Green from £15, The Groom Room Selly Oak from £15). A fuller bath, brush and tidy is £25 to £55 (Plush Puppy Spa from £25). A bath with de-shedding treatment for double-coated breeds runs £40 to £70 (Stacey's Pampered Pooches from £44), more on that in our double coat grooming guide. As a rule of thumb, a bath and tidy runs £10 to £20 less than the same salon's full groom.
Most Birmingham salons charge these separately: nail trims £5 to £20, ear cleaning or plucking £5 to £15, teeth cleaning £7 to £46 depending on method, and hand stripping for wire-coated breeds from £40 an hour at Scooby's (£50 for a German Pointer at Summers & Vine).
Nearly every salon offers a cheaper introductory groom for puppies: The Pet Palace charges £20 (ages 3 to 6 months), The Groom Room from £20, Snazzy Pawz from £20, Groomers Delights £30, Clipperz from £30, Julia from £30, Stacey's £21 to £29 by size. All About Grooming in Rubery goes further with a 5-visit puppy programme over 4 weeks, and Barnabys recommends 2 to 3 gentle puppy sessions before a first full groom. More in our puppy's first groom guide.
Every 4 to 6 weeks for most clipped breeds (poodles, doodles, Shih Tzus, Bichons), which is also the booking frequency many salons base their prices on. Double-coated breeds don't need clipping but benefit from a de-shedding groom each spring and autumn. Short-coated breeds can go 8 to 12 weeks between baths and tidies.
A full groom is the works: bath, blow dry, full body clip or style, nails, ears, and usually a sanitary trim. A bath and tidy skips the full clip, you get the wash, dry, brush-out, and a light tidy of the face, feet and rear. If your dog's coat shape is still good from the last groom, a bath and tidy in between full grooms keeps them fresh for less.
Usually no, most groomers find dogs settle faster without their owner in view. That said, policies differ: some Birmingham salons work strictly one-to-one so your dog is the only one there (Collar And Tie in Hall Green, Stacey's Pampered Pooches), and Scooby's lets owners observe from outside. If your dog is anxious, see our guide to groomers for anxious dogs.
From around 8 to 13 weeks depending on the salon, once vaccinations are done. Starting early with short, gentle sessions is the single best thing you can do to make grooming easy for the rest of your dog's life.
Location, experience, coat condition, and what's included. A £70 groom at a spa-style salon typically includes extras a £40 groom doesn't. Neither is wrong, match the service to your dog and budget.
Every salon mentioned above is listed in our directory with contact details, Google ratings and an enquiry form. Browse all Birmingham dog groomers, search by area, or use our postcode search to find the five closest groomers to you. Popular areas: Sutton Coldfield, Rubery, Kings Norton, Northfield, Acocks Green.
Prices checked July 2026 from each salon's own published price list. Always confirm the current price with the salon, most quote exactly after seeing your dog's coat.